Connemara Pony Breeders' Society | Marketing Consultancy Support DAFM
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Marketing Consultancy Support DAFM

Oct 13 2023

Marketing Consultancy Support DAFM

The Connemara Pony Breeders’ Society would like to thank the Department of Agriculture, Food & the Marine for funding of Marketing consultancy support for this year.

 This funding has been used to help increase activities, consistency and presence across digital channels.  This has resulted in

 –       The Connemara Breeders’ Society Facebook page amassing a reach of 2 million people as of September 2023

–       Our Facebook following increasing by 137.5% with an increased reach of 706%

–       519% increase in posting allowing for more information, coverage and education surrounding the pony, the Society and breeders’ achievements to be promoted over the course of 2023

–       Full event coverage of Spring Weekend, Connemara classes at the Dublin Horse Show and the 98th Annual Connemara Pony Show

–       An increase attendance at the 98th Annual Connemara Pony Show of 25%

–       Increase in entries for the 98th Annual Connemara Pony Show of 20% the highest number of entries in 10 years

–       Graphic design for print & digital projects to support promotional and centenary activities such as centenary pamphlet, show schedule, 98th Annual Show Catalogue

–       PR activities resulting in coverage of Spring weekend, the 98th Annual Connemara Pony show and the Society centenary year promoted across local, national and international publications

–       Creation of a new Instagram & Youtube channel to expand communication and promotion of the Connemara pony to a wider, international audience on new digital platforms

As digital communication becoming increasingly paramount in today’s world, the Connemara Pony Breeders’ Society is grateful to the Department of Agriculture, Food & the Marine this support in allowing the Society to increase activity and communication across digital platforms in marketing and promoting Ireland’s native pony breed & their breeders to a growing international audience.

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